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Research papers

Making your brand pinteresting to youth

Data from a two-part national survey study will provide insight into how young adult users actually use Pinterest and help marketers determine strategy and teach companies to engage with young adults on Pinterest. The initial paper-and-pencil survey...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Caitlin Krulikowski, Jennifer Romano Bergstrom, Megan Fischer
June 23, 2013
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Citation

Krulikowski, Bergstrom and Fischer (2013a, June 23). Making your brand pinteresting to youth. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/making-your-brand-pinteresting-to-youth


Research reports

Interviewing children and young people (Spanish)

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Interviewing children and young people (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/interviewing-children-and-young-people-spanish-


Videos

How research can help build a successful CSR campaign

This presentation shows the case study of one of the most significant CSR campaigns in Poland regarding responsible drinking among young people. The campaign was initiated by the Z?ywiec Group and was accompanied by a research project.In the first...

Catalogue: Congress 2013: Think Big
Authors: Dominika Maison, Jarosaw Herrmann
June 15, 2013
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Citation

Maison and Herrmann (2013a, June 15). How research can help build a successful CSR campaign. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-research-can-help-build-a-successful-csr-campaign


Videos

Skateistan

As a social researcher in Australia, Oliver Percovich studied the economic and social costs of emergencies and disasters. When he traveled to war-ridden Afghanistan in 2007 his plan was to find a research job in a related area. Instead, he found...

Catalogue: Congress 2013: Think Big
Author: Oliver Percovich
June 15, 2013
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Citation

Percovich, O. (2013a, June 15). Skateistan. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/skateistan


Videos

The next normal

Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesn’t get...

Catalogue: Congress 2013: Think Big
Authors: Christian Kurz, Carlos Garcia, Jo McIlvenna
June 15, 2013
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Citation

Kurz, Garcia and McIlvenna (2013a, June 15). The next normal. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-next-normal


Videos

Big experience

Meet the FTMI students at Congress: After their networking experience at the Congress, hear from the next generation of researchers!

Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
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Citation

Foreman, D. (2013a, June 15). Big experience. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/big-experience


Videos

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Erkan Balkan, Joeri Van den Bergh, Tom De Ruyck
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Balkan, Van den Bergh and De Ruyck (2013a, June 15). Think big and connect to the Max. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max


Videos

Ceremony: Young researcher of the year award 2013 winner

The three best projects submitted by young researchers will be presented in this session.

Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
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Citation

Foreman, D. (2013a, June 15). Ceremony: Young researcher of the year award 2013 winner . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/young-researcher-of-the-year-award-2013-winner-


Research papers

The new dialogue in the new world

This presentation will focus on a case study involving the use of a community platform on Facebook with youth, undertaken by Coca- Cola with tNS. Coca- Cola needed the youth to become partners in the decision-making process. But youth do not behave...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Sandeep Dutta, Shilpa Jain, Shashank Khattar
Companies: The Coca-Cola Company , KANTAR TNS Malaysia
November 8, 2012
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Citation

Dutta, Jain and Khattar (2012a, November 08). The new dialogue in the new world. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-new-dialogue-in-the-new-world